This festive season, our iconic Barossa brand Grant Burge is introducing Buy a Burge, Gift a Burge – a limited-time promotion offering consumers who purchase a bottle of Grant Burge the opportunity to gift a second bottle to someone special.

To redeem this offer, consumers who buy a bottle of Grant Burge from a participating range and retailer simply visit, upload their purchase receipt and details, then nominate their friend or family member they wish to gift to. That nominated person will then receive a unique voucher they can redeem for a bottle of Grant Burge, from the same range and any store from the corresponding retailer.

Andrew Stark, General Manager – Marketing & Category ANZP, Accolade Wines says, “We are delighted to introduce Buy a Burge, Gift a Burge and share the festive spirit during a key gifting period. This compelling consumer promotion is designed to support some of our key retail partners by driving foot traffic in-store and reward our Grant Burge consumers for their custom and loyalty.

“Whether it’s a present for a wine-lover or a surprise and delight moment for that someone special, the Buy a Burge, Gift a Burge promotion provides consumers with the confidence they are enjoying, and gifting, a premium quality wine this festive season.”

Running from 13 November until 3 December, the promotion is being supported by digital and retail media and a partnership with commercial radio station Smooth FM across the Sydney and Melbourne markets, consisting of on-air mentions, digital and social integration and listener giveaways.

The promotion includes the following ranges:

• Sparkling Wine – Premium Cuvee, Pinot Noir Chardonnay & Pinot Noir Chardonnay Rose

• Vigneron Collection – Miamba Shiraz, Hillcot Merlot, Cameron Vale Cabernet Sauvignon

• 5th Generation – Shiraz, Cabernet Merlot, Merlot, Chardonnay, Pinot Gris

• Wines of Distinction – Holy Trinity Grenache Shiraz Mourvedre, Filsell Shiraz

• Barossa Ink – Shiraz, Cabernet Sauvignon

For more information, visit