The UK’s number one wine company, Accolade Wines, has introduced an exciting new packaging format to its Echo Falls range.

Echo Falls, the second largest brand within Accolade, will be rolling out 30 limited-edition occasion labels across its top four still wine variants – Chardonnay, Merlot, White Zinfandel and Pinot Grigio.

Available from 6th April 2019, the striking new labels will feature moments to share such as ‘It’s your birthday!’, ‘Fri-Yay’, ‘I love you’ and ‘Movie Night’, which promote special occasions, sharing and celebrating the everyday; aiming to inspire purchase amongst consumers.

David White, Marketing Director at Accolade Wines, says “Echo Falls is a fun, spontaneous brand that doesn’t take itself too seriously. The target of 30 plus female consumer identifies with the fun and positive brand messaging of Echo Falls, which is all about enjoyment. These occasion driven labels displayed on our top 4 still wines, show the relaxed, spontaneous spirit of the brand.”

The launch will be supported in store with a range of branded point of sale collateral including barkers, trolley bays and shelf wobblers. There will also be Brand and Retailer online and digital support to drive awareness of the campaign.

“We are confident that the Echo Falls occasion labels will drive additional consumer purchase, both planned and impulse’’ adds White. “They create a talking point in store and at home, helping to spread the popularity of Echo Falls.”

The limited-edition range has an RRP of £6 and will be widely available in multiple and independent retailers.