This festive season, our iconic Barossa brand Grant Burge is introducing Buy a Burge, Gift a Burge – a limited-time promotion offering consumers who purchase a bottle of Grant Burge the opportunity to gift a second bottle to someone special.

To redeem this offer, consumers who buy a bottle of Grant Burge from a participating range and retailer simply visit www.giftaburge.com.au, upload their purchase receipt and details, then nominate their friend or family member they wish to gift to. That nominated person will then receive a unique voucher they can redeem for a bottle of Grant Burge, from the same range and any store from the corresponding retailer.

Andrew Stark, General Manager – Marketing & Category ANZP, Accolade Wines says, “We are delighted to introduce Buy a Burge, Gift a Burge and share the festive spirit during a key gifting period. This compelling consumer promotion is designed to support some of our key retail partners by driving foot traffic in-store and reward our Grant Burge consumers for their custom and loyalty.

“Whether it’s a present for a wine-lover or a surprise and delight moment for that someone special, the Buy a Burge, Gift a Burge promotion provides consumers with the confidence they are enjoying, and gifting, a premium quality wine this festive season.”

Running from 13 November until 3 December, the promotion is being supported by digital and retail media and a partnership with commercial radio station Smooth FM across the Sydney and Melbourne markets, consisting of on-air mentions, digital and social integration and listener giveaways.

The promotion includes the following ranges:

• Sparkling Wine – Premium Cuvee, Pinot Noir Chardonnay & Pinot Noir Chardonnay Rose

• Vigneron Collection – Miamba Shiraz, Hillcot Merlot, Cameron Vale Cabernet Sauvignon

• 5th Generation – Shiraz, Cabernet Merlot, Merlot, Chardonnay, Pinot Gris

• Wines of Distinction – Holy Trinity Grenache Shiraz Mourvedre, Filsell Shiraz

• Barossa Ink – Shiraz, Cabernet Sauvignon

For more information, visit www.giftaburge.com.au